What Is My SaaS Actually Worth?

most founders who sell their saas leave money on the table.

not because they got unlucky. because they never knew what the number actually depended on.

this is the real math — and at the end of this post there is a ready-to-paste AI prompt that calculates your personal valuation in under 60 seconds.

the baseline

if your saas makes €1,500/mo in net profit, the starting point for your valuation is simple:

annual profit × multiple = what a buyer pays

for micro-saas under €500K, the average multiple is around 2.85x annual profit.

so €1,500/mo × 12 = €18,000/year × 2.85 = roughly €51,000.

that is your floor. not your ceiling.

what actually moves the number

1. churn

this is the biggest lever most founders ignore.

every 1% reduction in monthly churn adds 15 to 25% to your valuation. not to your revenue. to what a buyer will pay.

why? because buyers are not buying your past. they are buying your future. high churn means the revenue they are acquiring is leaking.

a saas with €1,500/mo and 2% monthly churn is worth significantly less than one with €1,500/mo and 0.5% churn. same revenue. very different asset.

2. owner dependency

ask yourself honestly: if you disappeared for 3 months, would the saas still run?

if the answer is no, that is priced in.

buyers discount heavily for products where the founder is the product. if you are working 30+ hours a week on it, you are not selling a saas. you are selling a job.

cut that below 10 hours a week and your multiple moves up 10 to 20%.

3. verified revenue

a screenshot of your stripe dashboard is not proof of revenue.

serious buyers want to see live, verified data. connected integrations, timestamped pulls, no manual exports. the cleaner and more verifiable your numbers are, the faster and higher the deal closes.

unverified revenue creates negotiation. verified revenue creates offers.

the real formula

your multiple is not fixed. it is engineered.

what most founders do instead

they decide to sell, spend 2 weeks pulling documents together, list on a marketplace with a notion doc and a stripe screenshot, get lowball offers, and either accept or give up.

the founders who exit cleanly prepared before they needed to.

they had a deal room ready. verified data connected. a clean p&l separated from personal expenses. a handover document that showed a buyer exactly what they were getting into.

that preparation is not just paperwork. it is the difference between closing at your floor and closing at your ceiling.

so what is yours worth?

here is a rough way to calculate it yourself:

1. take your average monthly net profit (revenue minus all expenses)
2. multiply by 12 to get annual profit
3. multiply by 2.85 for a baseline valuation
4. if your monthly churn is below 1%, add 20%
5. if you work less than 10 hours a week on it, add 15%
6. if your revenue is verified and documented, add confidence to the number

that is your range.

my saas makes €[YOUR MRR]/mo in net profit.
my monthly churn rate is [X]%.
i work approximately [X] hours per week on it.
the product has been running for [X] months.
it runs on [YOUR PLATFORM, e.g. Stripe + Vercel].

what is a realistic valuation range for my saas?
what are the 3 most important things i should fix
before listing it for sale to maximise the multiple?

ready to list or just want visibility?

vaulto is a marketplace for micro-saas acquisitions in the €1K to €500K range.

you can list your saas with verified stripe metrics, get discovered by qualified buyers, or simply showcase what you are building on the public leaderboard.

no pressure to sell. just a place where serious founders and serious buyers find each other.